2024 Rewind: Happy Pride! Pornhub's New Stats Surprise, Amuse

This piece is part of EDGE's 2024 Rewind series. We're reaching into our archives and sharing some of our favorite stories from the past year.

Who's tuning in to cartoons, and who's keen on creampie? Who's into daddy doings, and who's hunting for hunks? Who's watching more gay content than anyone else? Pornhub's annual roundup of stats and trends will surprise and amuse.

The world map showing who's looking at what sort of content reveals a whole new schism between America and Russia, as all of North America – the U.S. and Canada alike – clamber for bareback action, while Russia, along with parts of Europe and Africa, tune in to twinks. Australians, meanwhile, are checking out straight guys.

Getting more fine-grained, Pornhub examined the trends across the United States, finding that Southern states were using the search term "Black" more than anything else, while the Western territories were keying in "bareback."

"Thematically, Minesota had a special interest in 'farm hand,'" Pornhub reported, "and Michigan liked 'farmer' while Wyoming liked 'vintage cowboys,' all showing a special interest in men working the land."

"There was also some love for older men, with Tennessee liking 'grandpa jerks,' Iowa being interested in 'old man solo' and South Carolina liking 'older men.'"

Other notable search terms: "Hard Pigs" topped Oregon, "Bromance" swept Idaho, "Giant Cumshot" quenched New Mexico, "Mature Beard" commanded Colorado, Hawaii went "Real Cruising," and Alaska was searching for "Sucking Nipples."

Perhaps not coincidentally, Alaska viewed less porn than the rest of the country – 22% less porn, in fact – while Maine outstripped the other states in erotic consumption by a whopping 28%. Kentucky and Delaware were hard on Maine's heels, though, clocking in at 26% and 25% over the national average, respectively.

Not surprisingly, men made up the bulk of viewers of gay porn... but not by much. Women comprise 43% of gay porn viewers, compared to men's 57%.

Striking trends also emerged among different age groups.

"The 18-24 age group was particularly interested in the Cartoon category, with those viewers being a massive +304% more likely to watch it than other age groups," Pornhub noted. "They also liked the Twink category at +128% more and Straight Guys at +52%.

"The 25-34 age group enjoyed the Cumshot category most, being +111% more likely to view it," Pornhub went on to detail. "They also enjoyed Creampie at +54% and Cartoon at +53%. The next age group, 35-44, liked Big Dick the most, being +26% more likely to view it. They also enjoyed Twink at +23% and Black at +15%."

Older demographics looked to their own interests, Pornhub relayed: The 45-54 age group didn't seem to be missing their youth much, checking out what was available in the "Mature" category (though they also went for "Amateur"), while those 55-64 tuned in to "Massage" offerings, checked out what was available under the "Group" heading, and trawled for "Daddy" content.

Overall, while those 25-34 years of age were viewing more porn than other age demographics, accounting for 20% of viewers overall, and 18-24-year-olds made up 18% of the market, the silver foxes were keeping busy, too: The 45-54-year-old set claimed 17% of the pie.